F45Meals Names Fitness Entrepreneur and Corporate Lawyer, Samir Murji Chief Executive Officer.
Toronto, May 22, 2020 – F45Meals Inc., the exclusive Canadian distributor of prepared meals supporting the F45 Challenge, today announced that its board of directors has appointed Samir Murji as Chief Executive Officer.
With this news, Founder, Arslan Amin will step down as President and Chief Executive Officer and will remain Director and Chairman of the board.
Murji spent 10 years practicing corporate law with two prominent Bay St. firms followed by an in-house role with a large multinational retailer where he provided strategic advice to various merchandising and e-commerce business units. While practicing law, he also successfully opened two F45 Training Studios in Toronto and founded Functional Food Co. (FF Co.) in January 2019, a meal prep company and fitness supplement distributor.
As Chief Executive Officer, he will work closely with operations, sales, marketing and human resources to deliver on his strategic plan to lead the company to growth and support national distribution while maintaining F45Meals’ reputation for the freshest, highest quality and stress-free meal prep in Canada.
“I’m thrilled to have him take the helm,” said Arslan Amin, Founder of F45Meals “Samir brings a wealth of corporate experience with retail and e-commerce sales and negotiation. He is also well respected in the fitness and nutrition community by virtue of his involvement with F45 Training and FF Co. The needs of our customers are constantly growing and the meal prep industry is maturing at a rapid pace such that innovation is a priority for us and the forward-thinking leadership and uncompromising commitment to excellence that Samir provides is exactly what is needed.“
“Nutrition is often considered secondary to training with most fitness brands focused on physical fitness leaving the client to fend for themselves when it comes to nutrition” said Murji. “F45 Training has revolutionized the fitness world by coupling it’s results driven training program with a meal plan that promotes optimal nutrition and sustainable eating habits. I’m excited to help F45 broaden the reach of the F45 Challenge and F45 Meals on a national scale and change even more lives.”
F45Meals is the exclusive meal prep provider for the F45 Challenge and the F45 Meal Plan with operations in multiple provinces across Canada. F45Meals is a subsidiary of CleanMeals which has been supporting the F45 Challenge since 2016.
About the F45 ChallengeThe F45 Challenge is a nutrition and training program focused on holistic well-being. The combination of F45’s style of training and